Insight
Enrich your customer insight
The major impact of Web 2.0 on market research is the rise of online communities. Using Comment will allow organisations to create and manage their own online community. By owning the data, owning the conversation, will enable businesses to generate incisive market intelligence themselves at a fraction of current cost.
Comment's rich microsite functionality enables businesses and organisations to extend their online presence quickly. You can easily engage much more effectively via polls, panels and surveys with your key communities of interest with Comment. Our platform facilitates ongoing, timely, accurate and user-friendly customer-to-customer communication. The ability to import user data and develop dynamic research panels will enable you to conduct intensive quantitative and qualitative research within your own branded environment.
Your businesses will quickly benefit from a much deeper understanding of customer opinion and sentiment and, on your Comment enabled microsite, you can stay closer to key customers. Comment will be a core competence for your marketing and communications team.